Fertility assessment
A clear picture of where you are today — hormones, ovarian reserve and what it means for you.
Personalised fertility consultations
Clarity, compassion and expert guidance for your fertility journey
A calm space to ask the questions you've been carrying.
8+years of specialist practice
1,200+conversations held
45 minunhurried sessions
Calm firstno pressure, ever
Written summarywithin two days
01 — SERVICES
How can I help you?
Every conversation starts with you. Here are some of the areas we can explore together — but the agenda is always yours.
Ovulation tracking
Practical, body-literate guidance so you understand your cycle rather than just tracking it.
Contraception advice
Method conversations grounded in your history, your goals and what feels right for you.
Preconception health
Small, sustainable changes that quietly support your body before you try to conceive.
Men's fertility
Honest conversations about sperm health, lifestyle and what really moves the needle.
General support
Space to ask the questions you've been carrying — even the ones that feel small.
Not sure which fits? That's completely fine — start with a general consultation.
"Listening isn't a soft skill. It's where all good fertility care begins."
02 — APPROACH
Care that begins by listening
Fertility is rarely just biology. It's timing, relationships, work, identity and hope. That's why every consultation begins quietly — with space for you to tell your story in your own words, at your own pace.
- We start with your story, not a checklist of symptoms.
- Questions are welcomed — especially the ones you've been afraid to ask.
- You leave with a clear next step, never with more confusion than you arrived with.
- Every conversation is private, judgement-free and at your pace.
03 — GUIDANCE
Guidance shaped around your questions
These are some of the conversations we have most often. Each one starts with what you actually want to know — not a generic patient pathway.
01
Fertility assessments
Reading your results together, in plain language, with context for what they do and don't tell us.
02
PCOS & endometriosis
Calm, ongoing support that sits alongside your medical team rather than replacing them.
03
Male fertility
Semen analysis unpacked, lifestyle explored, and a plan you can both feel confident about.
04
Egg & sperm freezing
Honest guidance on whether preservation makes sense for your timeline — no pressure, no upsell.
04 — WHEN
When should you consider fertility support?
There's no single right moment — and you don't need a diagnosis or a deadline to begin. If any of these feel familiar, a single conversation can often help.
- 01You've been trying for a few months and want a clearer picture of where you stand.
- 02You're thinking about conceiving in the next year and want to prepare well.
- 03You have a known condition like PCOS or endometriosis and want expert company.
- 04You're navigating irregular cycles and wondering what they mean for fertility.
- 05You've had tests elsewhere and the results feel confusing or incomplete.
- 06You're considering egg or sperm freezing and want honest, unbiased guidance.
- 07You and your partner want a shared understanding before starting treatment.
- 08You're somewhere on the journey and simply need a calm, expert sounding board.
05 — ENVIRONMENT
A calm place to begin
Many people arrive nervous. Most leave lighter. Our space — whether in person or online — is intentionally quiet, slow and free of clinical pressure.
No ticking clock
Forty-five unhurried minutes. We stop when you're ready, not when the timer says so.
No pressure to proceed
If you're not ready for next steps, that's a perfectly valid outcome of our conversation.
Quiet, grounded space
A setting designed to feel less like a clinic and more like a thoughtful, calm conversation.
Private by default
Your story stays with us. We share nothing without your explicit, informed consent.
"I came in anxious and left with a plan that actually felt like mine."
— Priya, recent client
06 — JOURNEY
Your consultation journey
Four simple steps — designed to feel calm, transparent and entirely in your control.
01
Book
Pick a time that feels right. A short intake helps me prepare for our conversation.
02
Consult
A 45-minute unhurried video call. You set the agenda; I bring clarity and context.
03
Plan
Within two days you receive a written summary with realistic next steps and resources.
04
Care
Optional follow-ups so you're never holding a question alone between appointments.
No referral needed · Online or in person · Reply within one working day
07 — WHY PERSONAL
Why patients choose personal care
The difference between a fertility clinic and a fertility conversation is, more than anything, about how it feels to be in the room.
01
Unhurried time
Forty-five focused minutes, not a fifteen-minute slot. Your story deserves room.
02
Plain language
Medical detail translated into words you'll remember a week later.
03
No upsell
If you don't need treatment right now, you'll hear that clearly.
04
Written summary
A calm follow-up note so the conversation keeps working for you afterwards.
A typical clinic visit
- 15-minute appointment slot
- Standardised protocol
- Wait weeks for results
- No follow-up unless booked
A Bloom consultation
- 45-minute focused conversation
- Plan shaped around your story
- Written summary within two days
- Optional follow-ups, always optional
Consent-based reflections
A space for consent-based patient reflections
"Future conversations and patient story sharing will always be opt-in, forward and informed — without sharing medical details."
Opt-in
Stories are shared only with explicit, written consent.
Forward
We look ahead together, never back at private details.
Informed
You decide what stays private and what may travel with you.
08 — CLARITY
Clear information for considered decisions
Fertility is full of big feelings and bigger questions. We bring honest, current information so your decisions are made with clarity — not anxiety.
- What each test actually measures and what it doesn't.
- Realistic timelines for natural conception at your stage.
- When treatment is the right next step — and when it isn't.
- Questions worth asking any clinic before you commit.
96%
feel clearer after one session
"Information without warmth is just noise. We bring both."
09 — BEFORE YOU VISIT
A little clarity before you visit
You don't need to prepare anything formal — but a few small things can help a conversation land well. Here's a gentle checklist.
- 1A quiet space where you can speak freely for 45 minutes.
- 2Any recent test results or cycle notes you'd like me to read.
- 3A list of questions — even the ones that feel silly, especially those.
- 4A notebook or phone for anything you want to remember.
- 5Water. Conversations like this can feel unexpectedly tiring.
What to expect
A conversation, not an interrogation
First 10 minutesYou share what's on your mind, in your own words.
Middle 25 minutesQuestions, context, and information specific to you.
Final 10 minutesA clear next step and what happens after the call.
10 — LOCATION & CONTACT
Location and contact
However you'd like to reach us, we'll meet you there. Book a free 15-minute discovery call to see if we're the right fit.
hello@bloomfertility.co
We reply within one working day
Phone
+44 20 7946 0214
Mon–Fri, 9am–5pm GMT
Practice
12 Wells Street, London W1T 3PE
Online consultations available worldwide
Hours
Mon–Fri · 9:00–17:00
Occasional Saturday morning clinics
Dr. Smita
12 Wells Street, London W1T
Book a free discovery call
A short, no-pressure conversation to see if we're the right fit. 15 minutes.
Request received
A warm reply will reach you within one working day to set up your free discovery call.